Spectro (WIP)


Spectro is an event of the NY Philharmonic, designed to engage Gen Z audiences through immersive visuals, dynamic typography, and real-time data-driven experiences.

Using Smart Optic, Spectro transforms classical music into a multi-sensory performance by visualizing sound through live data. Each concert generates a unique, ever-changing typographic identity, influenced by audience reactions, lighting, and musical dynamics.

Spectro redefines the classical concert experience, blending tradition with modernity, making symphonic performances more interactive, shareable, and visually compelling for a digital-first generation.

Product design by:
Bae Seung Bin
LogoThe Spectro logo is a sound-reactive typographic identity, transforming with music and light. Inspired by Smart Optic’s glowing audience lights, it features a star motif that shifts based on sound frequencies. 


Smart OpticSmart Optic modernizes opera glasses to make theater more engaging for younger audiences. It tackles intimidation, lack of interaction, and dullness by offering real-time AI titles, stories, and behind-the-scenes info, creating a fun, barrier-free experience for Gen Z-A.


Poster


MINHYUNG EOMGRAPHIC DESIGNER
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