Cafe Reed (Brand Identity)


Cafe Reed is a unique café experience nestled within the Norton Simon Art Museum, offering a tranquil retreat in the heart of its sculpture garden. Inspired by the graceful reeds that surround the space, the cafe embodies the idea of resilience, fluidity, and connection to nature—just as reeds bend with the wind yet remain rooted. 

Cafe Reed provides visitors with a serene and inspiring environment to relax, recharge, and reflect on their museum journey. It serves as a natural extension of the museum experience, where creativity and contemplation flow effortlessly, much like the reeds swaying in the garden.

Special thanks to:
Stephen Serrato 
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MINHYUNG EOMGRAPHIC DESIGNER
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