The Santa Barbara Zoo (SBZ) is a zoo near the ocean in Santa Barbara, California. The SBZ is committed to the preservation, conservation, and enhancement of the natural world and its inhabitants, achieved through education, research, and recreation.
Rebranding created a more sophisticated and trendy atmosphere that appeals to a broader audience while staying true to the zoo's mission of promoting conservation and education.
Special thanks to: Gerardo HerreraLogoInspired by the environment of the SBZ, Sunbri reflects California’s radiant sun shining over the Pacific Ocean. The circular form, made of bright yellow rays, captures the Zoo’s warm and spirited energy while visually expressing connection, nature, and people.
Poster SeriesPoster series merges the vivid logo Sunbri with wildlife photography to highlight the SBZ’s lively and educational environment.