MUSE:IQUE (Brand Identity)


MUSE:IQUE is a nonprofit that creates accessible, community-driven live music experiences in unconventional spaces. Led by Artistic Director Rachael Worby, it blends performances with storytelling to inspire connection and imagination across Pasadena and Los Angeles.

I developed a cohesive visual identity that reflected MUSE:IQUE’s mission of making music engaging and inclusive while breaking traditional boundaries in performance. The design system combines music notations with bold typography and dynamic compositions, symbolizing the harmony between visual and auditory elements.

By merging traditional music elements with vibrant typography and pop colors, the brand identity captures the energy of live performances while remaining inviting and innovative. This project enhanced my ability to translate an organization’s mission into a strong visual language, refining my skills in typography, composition, and audience engagement.

Special thanks to: Brad Bartlett   
LogoI designed a logotype inspired by music notation as a universal language—more than symbols, it’s a tool for communication, expression, and harmony. The integration of notation elements reflects MUSE:IQUE’s fusion of sound, storytelling, and performance, while playful accents bring movement and spontaneity, capturing the energy of live music.


Poster SeriesI designed a logotype inspired by music notation as a universal language—more than symbols, it’s a tool for communication, expression, and harmony. The integration of notation elements reflects MUSE:IQUE’s fusion of sound, storytelling, and performance, while playful accents bring movement and spontaneity, capturing the energy of live music.


Pattern GeneratorUsing p5.js, I designed a system that generates ever-evolving visuals from music notation, ensuring a fresh yet cohesive identity for each MUSE:IQUE event. It allows both visitors and the organization to create dynamic, unified visuals that reflect the rhythm and spontaneity of live performances.


WebsiteAn interactive, motion-driven experience that brings MUSE:IQUE’s rhythm to life through dynamic typography, musical notation, and fluid animations—immersing visitors in the energy of live performances while serving as a global resource and archive.


Social Media


Membership Booklet


CD Gift for Memberships


Stationery System


Spatial Design

MINHYUNG EOMGRAPHIC DESIGNER
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